In vitro fertilisation (IVF) is one of the most effective treatments for infertility, but outcomes depend heavily on how precisely treatment is tailored to the individual.
As the best IVF treatment clinic in London, we provide a consultant-led model that prioritises clinical detail, continuity of care, and careful personalisation at every stage.
Our patients across London and Surrey, seeking a more considered approach following unsuccessful treatment elsewhere.
Rather than applying standardised protocols, we adapt each cycle based on ovarian reserve, previous response, and the underlying cause of infertility.
IVF is a series of clinical decisions, not a single procedure. Small adjustments in stimulation, timing, and embryo selection can significantly affect outcomes. As the best IVF treatment clinic in London , we continuously refine each step through detailed assessment and ongoing review.
We specialise in complex cases, including low ovarian reserve, previous IVF failure, and challenging reproductive histories where standard protocols may not be effective.
Treatment is tailored to each patient. This may involve optimising stimulation, enhancing embryo quality through extended culture or genetic testing, or combining IVF with other services.
For example, ovulatory disorders may be addressed through ovulation induction, while male factor infertility is supported with integrated andrology care—all within our London-based fertility pathway.
Your IVF journey starts with a detailed consultation, including hormone testing and an ultrasound to assess ovarian reserve. This allows us to design a treatment plan tailored specifically to you.
Throughout ovarian stimulation, we closely monitor your progress with regular scans and hormone checks, making adjustments as needed. Egg collection is carried out under sedation, followed by fertilisation in our London laboratory using either IVF or ICSI, depending on your individual circumstances.
Embryos are typically cultured to the blastocyst stage to support more accurate selection before transfer. In some cases, embryos may be frozen for a later cycle, especially when optimising the uterine environment can improve the chances of success.
As the best fertility clinic in London, we offer access to a range of advanced reproductive technologies, including preimplantation genetic testing (PGT-A and PGT-M), which may be appropriate for selected patients.
These techniques allow embryos to be screened for chromosomal or genetic conditions, helping to inform transfer decisions.
Other aspects of advanced care include time-lapse embryo monitoring and freeze-all strategies, both of which can support more precise cycle planning.
The emphasis throughout is on using technology judiciously — guided by clinical need rather than routine application.
A significant proportion of our patients come to us after unsuccessful IVF cycles. In these situations, a detailed review of prior treatment is essential.
This includes analysing stimulation protocols, laboratory outcomes, and embryo development patterns. Patients with low AMH or reduced ovarian reserve require particularly careful planning.
While egg numbers may be lower, outcomes can still be optimised through tailored stimulation, precise timing, and embryo-focused strategies.
We believe that transparency is an essential part of good clinical care. IVF treatment typically
ranges between £3,500 and £6,500 per cycle, depending on the level of intervention required.
A detailed cost plan is provided following consultation.
Luna Fertility is built on a consultant-led, highly individualised model of IVF care in London, where every treatment plan is tailored to the patient rather than following a standard protocol. This approach allows for more precise decision-making at each stage of the IVF journey.
Our patients benefit from continuity of care throughout their treatment, with the same clinical team overseeing the progress from consultation through to embryo transfer. This consistency helps ensure a more coordinated and personalised experience.
We also provide access to advanced laboratory techniques and a wider network of fertility expertise, with the option to integrate supportive care through. We offer a more comprehensive approach to IVF treatment in London.
At Luna Fertility Clinic, patients benefit from a highly experienced fertility team providing expert IVF care and personalized treatment plans.
Associate Professor and Consultant in Reproductive Medicine, IVF, and surgery, specializing in fertility and menopause care.
Consultant Reproductive Endocrinologist and Honorary Associate Professor, focusing on IVF, hormones, and reproductive health.
Gynaecologist and menopause specialist, Honorary Associate Professor, offering advanced fertility care and IVF expertise.
Consultant Endocrinologist and Researcher, specializing in reproductive endocrinology and fertility treatments for complex cases.
You can book a free 15-minute online consultation to discuss IVF treatment with our fertility specialist in London.
In this session, we briefly review your situation, answer key questions, and outline possible treatment options based on your individual needs.
It’s a simple way to get clear, expert guidance on your next steps from our London-based fertility team before deciding on a full consultation.
23 Widegate Street - London - E1 7HP
55 High Street - Epsom - Surrey KT198DH
(+44)02031376093
Or simply complete a contact form and our booking officer will contact you within 24 hours to assist you further.
If you have any queries about your care, please contact us and our team will attend to your query as soon as possible.
